Where “Livestrong yellow wristband” started

Nike / Lance Armstrong Foundation, on Retail, May 17, 2004. It reached 4 platforms in 20.1 years.

LineageContestedKey steps, 8 of 12. Lines follow time and platform
The Livestrong Bracelet Launched 20 Years Ago—And Changed the Fight Against Cancer ForeverLance Armstrong FoundationBefore the first postNike / Lance Armstrong FoundationFirst postSteve / ModulatorOpen webCommercialOwner responseMilestoneBacklashAfterlifePatient zero