LibraryNowPlayMechanicsMCP

Kinds

Campaign392Product122Food & drink30App & software61Film83Series91Music70Game138Book56Creator moment65Meme & format122Trend & aesthetic45Activity61Moment127
PricingPrivacyTermsRefundsPress
Library/Product/Livestrong yellow wristband/Certificate

Spread Certificate · No. HIS-01463

Yellow Livestrong wristband on white paper; Sherool, CC BY-SA 3.0.

This certifies how far it spread

Livestrong yellow wristband

Lance Armstrong Foundation (now Livestrong Foundation); Nike (launch partner) ·May 2004 ·seeded onRetailthenOpen webTVPress

Spread Score

33

Niche

Verified independently

Verified

2 outlets

National press, from The Christian Science Monitor and CNNMoney via FOX6 Milwaukee

Verified

9 months

Seed to milestone, May 17 ’04 to Feb 11 ’05

Verified

4 platforms

Started on Retail

Claimed, not audited

Claimed

87M sold

Cumulative wristband sales reported with Nike exit

Per CNNMoney via FOX6 Milwaukee

Claimed

70M sold

Cumulative wristband sales reported by Nike in 2007

Per Nike

Claimed

58M sold

Cumulative sales reported in January 2006

Per The NonProfit Times

Issued Oct 23, 2026 · Spread Score v1.3 provisional · 17 sources

howitspread.com/id/HIS-01463

Badge

For your site, decks and case films. A click opens this record, live.

<a href="https://howitspread.com/id/HIS-01463"><img src="https://howitspread.com/badge/HIS-01463.svg" alt="Spread Score 33, Niche, verified by How It Spread" height="40"></a>

Use it

Free for anyone, in pitches, award entries and case films.

Download image
howitspread.com/id/HIS-01463

Using it in an award entry? See how