Where “MACStack Mascara” started

Allure Beauty Box, on Retail, Feb 1, 2022. It reached 5 platforms in 3.5 years.

LineageKey steps, 9 of 16. Lines follow time and platform
Allure Beauty BoxFirst postSneak Peek! MAC Cosmetics MACStack MascarasMAC CosmeticsOpen webMAC's new MACStack mascara has already gone viral on TikTokMAC CosmeticsRetailPlatform jumpPlatform jumpPeakPressOwner responseAfterlifePatient zero