Spread Certificate · No. HIS-00275

This certifies how far it spread
MAC Cosmetics ·February 2022 ·seeded onRetailthenOpen webTikTokPressInstagram
Spread Score
30
Niche
268M
#MacStackMascara cumulative hashtag views, year-end
Glossy
73.1M
#MacStackMascara cumulative hashtag views
Glossy
Week of Mar 21, 2022
Peak date, Feb 2022 to Week of Mar 21, 2022
5 platforms
Started on Retail
15M impressions
Pulse campaign impressions, March 21 to April 15
Per Pulse Advertising
153M
Owner-reported TikTok views, aggregation unspecified
Per CNN Business / CNN Wire (republished by KIFI LocalNews8)
128
Pulse campaign content pieces, not independent UGC
Per Pulse Advertising