Who started “McDonald's Big Arch CEO Bite”?

Chris Kempczinski, on Instagram, Feb 3, 2026. It reached 7 platforms in 2 months.

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McDonald's CEO Big Arch Burger Test | Know Your MemeChris KempczinskiFirst postChris Kempczinski on Instagram: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?"@HustleBitch_XHe clearly loves itGarron NooneTikTokPlatform jumpPlatform jumpBacklashBacklashPeakOwner responseCommercialCommercialAfterlifePatient zero