LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Meme & format/McDonald's Big Arch CEO Bite
Grade B18 sourcesHIS-00283

McDonald's Big Arch CEO Bite

Meme & format · 2026 · Niche

37Editable slideCertificate

A CEO burger taste test drew over 10 million views for one TikTok reaction.

Original · Chris Kempczinski

HustleBitch

@HustleBitch_ · Feb 5, 2026

🚨 MCDONALD’S CEO EATS A $12 BURGER ON CAMERA - AND PRETENDS THIS IS NORMAL This is Chris Kempczinski, the CEO of McDonald's, calmly chewing their new $12 Big Arch and calling it “lunch.” Two quarter pound patties. Special bun. New sauce. 1,057 calories. Corporate tasting with

6.7K4.9K
Post · @HustleBitch_ on X

McDonald's

@McDonalds · Mar 3, 2026

take a bite of our new product

24.3K8.7K
Post · @McDonalds on X
Clip · @undos on TikTok
Chris Kempczinski on Instagram: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?"
@HustleBitch_ on X
Clean Big Arch burger photo from McDonald’s official X response.
McDonald’s
He clearly loves it
@garron_music on TikTok
Burger King on Instagram: "Thought we’d replay this."
Burger King on Instagram
DEFINITELY not humans 😂😂😂😅 like why did he not swallow it LMAO
@undos on TikTok
What the Internet Actually Said About the McDonald’s CEO Big Arch Burger Moment
PeakMetrics
McDonald’s CEO’s viral burger taste test has a silver lining | Fortune
Fortune
McDonald’s LTOs Deliver Traffic Lift Ahead of the McValue 2.0 Launch – Placer.ai Blog
Placer.ai
McDonald's CEO Big Arch Burger Test | Know Your Meme
Know Your Meme
The CEO of McDonald’s went viral with this unconvincing pretence of enjoying their new burger, and Garron Noone absolutely nailed the problem
The Poke
McDonald's Big Arch burger
Creative Bloq

Spread Score

How it works
Reach45ContagionNo data yetBreadth20Velocity65Longevity1437

Numbers

Seed to peak
4 weeks
Feb 3 ’26 to Mar 3 ’26
Platforms
7
Started on Instagram
Origin
Seeded
Food & beverage

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

The tiny bite and “product” wording supplied reusable cues. Wendy’s added a kitchen taste test and viewer question; A&W’s Allen Lulu copied the script and invited Chris to lunch. KTVU reported over 4.5 million cumulative views on the original video by March 3.

Google searchesJan ’26FebMarAprMayJunJulPeakInstagramXTikTokThreadsPressOpen webRetail
InstagramXTikTokThreadsPressOpen webRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2026

    Chris Kempczinski seed · Feb 3 ’26

    Kempczinski posted a Big Arch taste-test video on Instagram.[1][2]

    McDonald's CEO Big Arch Burger Test | Know Your Meme
    Open the first post ↗

  2. @HustleBitch_ platform jump · Feb 5 ’26

    HustleBitch reposted the taste test and criticized McDonald’s prices.[3]

    Chris Kempczinski on Instagram: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?"

  3. Garron Noone platform jump · Feb 25 ’26

    Garron Noone posted a TikTok reaction captioned “He clearly loves it.”[4]

    He clearly loves it
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 14 events, 13 sources · Score 37
Origin
Seeded
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Big Dick Energy

X · 2018

65
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke

129.2K derivatives

Moo Deng

Instagram · 2024

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

Game of Thrones coffee cup

Open web · 2019

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Raygun at the Paris Olympics

X · 2024

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJan ’26FebMarAprMayJunJulPeakInstagramXTikTokThreadsPressOpen webRetail
InstagramXTikTokThreadsPressOpen webRetail

13 more events on this chart

Join free to see them

  1. February 2026

    Chris Kempczinski seed · Feb 3 ’26

    Kempczinski posted a Big Arch taste-test video on Instagram.[1][2]

    McDonald's CEO Big Arch Burger Test | Know Your Meme
    Open the first post ↗

  2. @HustleBitch_ platform jump · Feb 5 ’26

    HustleBitch reposted the taste test and criticized McDonald’s prices.[3]

    Chris Kempczinski on Instagram: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?"

  3. Garron Noone platform jump · Feb 25 ’26

    Garron Noone posted a TikTok reaction captioned “He clearly loves it.”[4]

    He clearly loves it

  1. platform jump · Mar 1 ’26

  2. platform jump · Mar 2 ’26

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 8 sourced numbers and 18 sources. Start with a free account.

Join freeGo Pro