16 stepsHIS-00287
Where “McDonald's France: Olympic Curry” started
@mcdonaldsfrance / DDB Paris, on Instagram, Aug 11, 2024. It reached 6 platforms in 13 months.
LineageKey steps, 11 of 16. Lines follow time and platform
France and Team USABefore the first post
@mcdonaldsfrance / DDB ParisFirst postOwner responsePlatform jumpPlatform jumpOwner responsePlatform jumpPeakPressAfterlifeCommercialPatient zero