Spread Certificate · No. HIS-00287

This certifies how far it spread
McDonald’s France; DDB Paris (agency) ·August 2024 ·seeded onInstagramthenTVPressXRedditOpen web
Spread Score
66
Viral
30K
Seed likes by August 13, historical approximation
Le Parisien / Ronan Tésorière
23K
Seed likes after one day, historical lower bound
TODAY / Joseph Lamour
Week of Aug 13, 2024
Peak date, Aug 11 ’24 to Week of Aug 13, 2024
6 platforms
Started on Instagram
2.5B impressions
Higher impression estimate, art director’s undated portfolio
Per Nicolas Pageaud, campaign art director
2.3B–2.5B impressions
Estimated campaign impressions, award entrant claim
Per The One Club for Creativity
2M
Campaign engagements, brand and agency claim
Per Sport Buzz Business / Alexandre Bailleul