Who started “The Michelob Guy”?

Shooter McGavin, on X, May 21, 2022. It reached 5 platforms in 15 months.

LineageKey steps, 9 of 15. Lines follow time and platform
No cell phone. Just a man watching Tiger with a Michelob Ultra.Shooter McGavinFirst postRight Place, Right Time: You're About to See More of the PGA Championship's 'Michelob Ultra Guy'Michelob ULTRAXMichelob ULTRAXPressPlatform jumpPlatform jumpCommercialPlatform jumpAfterlifePatient zero