Who started “Nike Dream Crazy”?

Colin Kaepernick, on X, Sep 3, 2018. It reached 8 platforms in 3.2 years.

LineageEach dot, 100 #BoycottNike tweets in cleaned academic API sampleContestedKey steps, 12 of 17. Lines follow time and platform
Believe in something, even if it means sacrificing everything. #JustDoItColin KaepernickFirst postDallas Cowboys v San Francisco 49ersTIMEPressNike's Colin Kaepernick Just Do It Ad: Backlash DataSocial media usersOpen webBacklashPlatform jumpOwner responsePlatform jumpOwner responseCommercialPlatform jumpPressAfterlifePatient zero