Where “Nike: The Switch” started

Nike Football, on YouTube, Jun 9, 2016. It reached 5 platforms in 13 months.

LineageKey steps, 9 of 15. Lines follow time and platform
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.StudiofútbolBefore the first postAd of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro 2016 FilmNike FootballFirst postWatch: Cristiano Ronaldo switches bodies with kid in Euro 2016 Nike adSports Illustrated / AdweekPressPlatform jumpOwner responsePeakCommercialCommercialAfterlifePatient zero