Who started “Nuggs for Carter”?

@carterjwm, on X, Apr 6, 2017. It reached 4 platforms in 12 months.

LineageEach dot, 1,000 hashtag emoji uses (agency claim; not unique authors)ContestedKey steps, 12 of 17. Lines follow time and platform
@WendysBefore the first postHELP ME PLEASE. A MAN NEEDS HIS NUGGS@carterjwmFirst postCarter Wilkerson (16) from Reno, Nevada: if he gets 18 million retweets, he gets free chicken nuggets for life from US fast-food chain Wendy. Photograph: Carter Wilkerson/Twitter@WendysXPeakPressPlatform jumpPlatform jumpOwner responseCommercialBacklashAfterlifePressPatient zero