Where “NYX x Cardi B Duck Plump” started

NYX Professional Makeup, on YouTube, Feb 9, 2024. It reached 6 platforms in 15 months.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
PrecursorNYX Professional MakeupFirst postPlatform jumpOwner responseOwner responsePeakCommercialBacklashPressCommercialAfterlifePatient zero