Where “Oddly IKEA ASMR” started

IKEA USA, on YouTube, Aug 8, 2017. It reached 4 platforms in 8.8 years.

LineageContestedKey steps, 9 of 16. Lines follow time and platform
“Oddly IKEA”: IKEA ASMRIKEA USAFirst postIkea Just Made a 25-Minute ASMR Video, and It’s One of the Most Satisfying Ads EverAdweekPressThe VergePressOwner responsePeak proxyBacklashPlatform jumpCommercialAfterlifePatient zero