16 steps259K copiesHIS-00477
Where “REI #OptOutside” started
REI, on Open web, Oct 26, 2015. It reached 6 platforms in 6.9 years.
LineageEach dot, 1,000 2019 hashtag uses on Twitter and Instagram, Sprout listeningContestedKey steps, 12 of 16. Lines follow time and platform
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