Where “Renault Scenic’s Tesla-Detecting Billboard” started

Renault UK / Publicis London, on Open web, Aug 1, 2024. It reached 4 platforms in 3 weeks.

LineageContestedKey steps, 9 of 15. Lines follow time and platform
Renault plaagt Tesla met nieuwe reclame – Autointernationaal.nlRenault UK / Publicis LondonFirst postAutointernationaal.nlPressRenault's Cheeky Ad Targets Tesla Drivers With Bespoke Messages | CarscoopsCarscoopsPressBacklashOwner responsePeakBacklashOwner responsePlatform jumpPatient zero