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Library/Campaign/Renault Scenic’s Tesla-Detecting Billboard
Grade B17 sourcesHIS-00892

Renault Scenic’s Tesla-Detecting Billboard

Campaign · 2024 · Niche

22Editable slideCertificate

Renault UK’s billboard video showed 16,287 YouTube views on its live counter.

Original · Renault UK
Clip · Renault UK on YouTube
new #Renault #Scenic #ETech 100% #electric, embarrassingly already car of the year. #RenaultRethink
Renault UK on YouTube
Renault plaagt Tesla met nieuwe reclame – Autointernationaal.nl
Autointernationaal.nl
Renault's Cheeky Ad Targets Tesla Drivers With Bespoke Messages | Carscoops
Carscoops
Renault, yeni reklam panosuyla Tesla kullanıcılarını hedef aldı
DonanımHaber
Renault provoca Tesla em outdoor tecnológico do Scenic E-Tech
Canaltech
Renault zet Tesla-rijders voor aap met billboard
Autoblog.nl
Cette pub pour le Renault Scénic électrique s'en prend directement au Tesla Model Y !
Automobile Propre
Renault atira-se à Tesla com o novo Scénic frente ao Tesla Model Y
Observador
Renault challenges Tesla Model Y in the UK
Teslarati
A Single Billboard Heralds The Death Of Tesla
Will Lockett’s Newsletter
Renault Scenic E-Tech 100% electric gives Tesla drivers a cheeky digital heads-up on its Model Y-beating range and price
Automotive Cluster Bulgaria
Her håner Renault Tesla-eiere
Motor
Erter Tesla-eiere: Sjekk denne frekke reklamen
Elbil24

Spread Score

How it works
Reach0Contagion35Breadth20Velocity52LongevityNo data yet22

Numbers

Official YouTube upload only; live counter, derivatives unknown
16.3K
As of Oct 15, 2026 · YouTube · Self-reported · Renault UK / YouTube
Peak date
Aug 13 ’24
Aug 2024 to Aug 13 ’24
Platforms
4
Started on Open web
Origin
Stunt
Auto & mobility

Mechanics

  • Real-world spectacle
  • Controversy
  • Platform jump
  • Press loop
  • PairingPrimary

How it spread

Trace the origin

Renault and Publicis London used a reactive billboard to tease Tesla drivers near London chargers. Automotive outlets covered the stunt, challenged its price-and-range comparison and carried it to Reddit. Renault UK also released a campaign video.

Dates use the stated precision; chart positions are date anchors.

Aug ’24Open webPressYouTubeReddit
Open webPressYouTubeReddit

12 more events on this chart

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Timeline (15)

  1. August 2024

    Renault UK / Publicis London seed · Aug 2024

    Renault placed a billboard near London chargers that changed its message when a Tesla approached.[1][2]

    Renault plaagt Tesla met nieuwe reclame – Autointernationaal.nl
    Open the first post ↗

  2. Autointernationaal.nl press · Aug 6 ’24

    Autointernationaal reported the billboard and described the campaign as viral on social media.[1]

  3. Carscoops press · Aug 12 ’24

    Carscoops reported the Tesla-specific messages and Renault’s planned TikTok and Meta distribution.[2]

    Renault's Cheeky Ad Targets Tesla Drivers With Bespoke Messages | Carscoops
Origin
Stunt
Sector
Auto & mobility
Region
GB
Official YouTube upload only; live counter, derivatives unknown
16.3K
As of Oct 15, 2026 · YouTube · Self-reported · Renault UK / YouTube
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Aug ’24Open webPressYouTubeReddit
Open webPressYouTubeReddit

12 more events on this chart

Join free to see them

  1. August 2024

    Renault UK / Publicis London seed · Aug 2024

    Renault placed a billboard near London chargers that changed its message when a Tesla approached.[1][2]

    Renault plaagt Tesla met nieuwe reclame – Autointernationaal.nl
    Open the first post ↗

  2. Autointernationaal.nl press · Aug 6 ’24

    Autointernationaal reported the billboard and described the campaign as viral on social media.[1]

  3. Carscoops press · Aug 12 ’24

    Carscoops reported the Tesla-specific messages and Renault’s planned TikTok and Meta distribution.[2]

    Renault's Cheeky Ad Targets Tesla Drivers With Bespoke Messages | Carscoops

  1. backlash · Aug 12 ’24

  2. press · Aug 12 ’24

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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