Where “ROC by Ronaldo: Cristiano Ronaldo in Disguise” started

Cristiano Ronaldo, on Facebook, Aug 3, 2015. It reached 4 platforms in 8.8 years.

LineageContestedKey steps, 11 of 15. Lines follow time and platform
Cristiano Ronaldo released video of him in disguise playing street soccerUnnamed uploadersBefore the first post51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano RonaldoCristiano RonaldoFirst postPeakPlatform jumpBacklashCommercialPressBacklashCommercialAfterlifePlatform jumpPatient zero