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Library/Campaign/ROC by Ronaldo: Cristiano Ronaldo in Disguise
Grade B21 sourcesHIS-00482

ROC by Ronaldo: Cristiano Ronaldo in Disguise

Campaign · 2015 · Notable

43Editable slideCertificate

Ronaldo’s disguised street-football ad passed 20 million Facebook views at launch.

51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo
ROC Live Life Loud (Cristiano Ronaldo, Incubrand, Shareability); Monster
Cristiano Ronaldo released video of him in disguise playing street soccer
Sports Illustrated
Cristiano Ronaldo partners with Monster to launch ROC Live Life Loud on eBay
eBay Inc.
Be Shareable - Young Upstarts
Young Upstarts (first-person account by Shareability co-founder Tim Staples and Josh Young)
ROC Live Life Loud: Wie ein dicker, haariger Cristiano Ronaldo für Kopfhörer wirbt - HORIZONT
HORIZONT

Spread Score

How it works
Reach69Contagion35Breadth50Velocity0Longevity3543

Numbers

Peak date
Week of Aug 4, 2015
Aug 3 ’15 to Week of Aug 4, 2015
Platforms
4
Started on Facebook
Origin
Stunt
Technology

Mechanics

  • Real-world spectaclePrimary
  • Celebrity amplifier
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Ronaldo posted the full ROC disguise ad on Facebook in August 2015 after short footage circulated in January. Press reported rapid viewing and later sharing-chart success. A fan forum debated the ad, and IShowSpeed recreated the stunt in 2024.

Dates use the stated precision; chart positions are date anchors.

Google searchesSep ’14Feb ’15JulSepDecJan ’17DecMar ’19Aug ’20Feb ’22Aug ’23Aug ’24PeakOpen webFacebookPressYouTube
Open webFacebookPressYouTube

12 more events on this chart

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Timeline (15)

  1. January 2015

    Unnamed uploaders precursor · Jan 2015

    Short footage of Ronaldo playing street football in disguise circulated online in January.[1]

    Cristiano Ronaldo released video of him in disguise playing street soccer
    Open the first post ↗

  2. August 2015

    Cristiano Ronaldo seed · Aug 3 ’15

    Ronaldo posted the full disguise video and linked viewers to ROC on eBay.[2][3][1]

    51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

  3. Sports Illustrated press · Aug 4 ’15

    Sports Illustrated covered the full video and identified its headphone promotion.[1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 1 number
  2. 2026-10-14Retitled · Added 4 events · Revised 11 events · Added 6 sources · Archived 11 sources · Added 4 numbers · Revised 8 numbers · Added 3 evidence checks · Mechanics revised · Summary rewritten · Read rewritten · Score 48 → 43
  3. 2026-10-13Added: 11 events, 14 sources · Score 48
Origin
Stunt
Sector
Technology
Region
ES
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’14Feb ’15JulSepDecJan ’17DecMar ’19Aug ’20Feb ’22Aug ’23Aug ’24PeakOpen webFacebookPressYouTube
Open webFacebookPressYouTube

12 more events on this chart

Join free to see them

  1. January 2015

    Unnamed uploaders precursor · Jan 2015

    Short footage of Ronaldo playing street football in disguise circulated online in January.[1]

    Cristiano Ronaldo released video of him in disguise playing street soccer
    Open the first post ↗

  2. August 2015

    Cristiano Ronaldo seed · Aug 3 ’15

    Ronaldo posted the full disguise video and linked viewers to ROC on eBay.[2][3][1]

    51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

  3. Sports Illustrated press · Aug 4 ’15

    Sports Illustrated covered the full video and identified its headphone promotion.[1]

  1. peak · Week of Aug 4, 2015

  2. platform jump · Aug 4 ’15

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Why it worked

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