Where “Shah Rukh Khan-My-Ad” started

Cadbury Celebrations, on YouTube, Oct 22, 2021. It reached 5 platforms in 20 months.

LineageContestedKey steps, 10 of 11. Lines follow time and platform
Cadbury CelebrationsBefore the first postShah Rukh Khan My Ad - Wavemaker GlobalCadbury CelebrationsFirst post@07ShivamJaiswalXBacklashPeakPressPressPressAfterlifeCommercialPatient zero