Where “Share a Coke” started

Coca-Cola / Ogilvy Sydney, on Retail, Sep 1, 2011. It reached 5 platforms in 13.8 years.

LineageEach dot, 10,000 US #ShareaCoke uses on Instagram, including paid posts; agencyContestedKey steps, 11 of 16. Lines follow time and platform
Coca-Cola / Ogilvy SydneyFirst postp-etalssOpen webAdweekPressCommercialPlatform jumpOwner responsePressMilestonePlatform jumpBacklashAfterlifePatient zero