Who started “Snakes on a Plane”?

Cinema audiences, on Box office, Aug 17, 2006. It reached 3 platforms in 5 months.

LineageContestedKey steps, 7 of 16. Lines follow time and platform
PrecursorSnakes on a Plane: posterCinema audiencesFirst postPressMilestoneCommercialBacklashAfterlifePatient zero