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Library/Film/Snakes on a Plane
Grade B17 sourcesHIS-01238

Snakes on a Plane

Film · 2006 · Notable

48Editable slideCertificate

After a year of online hype, the film opened to $15.2 million, including previews.

Trailer · Arrow Video on YouTube
Clip · Warner Bros. Rewind on YouTube
Clip · Fueled By Ramen on YouTube
Snakes on a Plane: poster
Box Office Mojo
Arrow Video 4K edition
Arrow Video
Julianna Margulies as a flight attendant
Box Office Mojo
Samuel L. Jackson's famous line scene
Warner Bros. Rewind on YouTube
Cobra Starship's "Snakes on a Plane (Bring It)" video
Fueled By Ramen on YouTube

Spread Score

How it works
Reach60Contagion35Breadth70Velocity40Longevity2048

Numbers

Worldwide theatrical gross; trackers differ by $1,200
$62M–$62M
As of Oct 22, 2026 · The Numbers
Seed to milestone
4 days
Aug 17 ’06 to Aug 21 ’06
Platforms
6
Started on Box office
Leverage
1.9×
$62M on $33M budget

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Transgression

How it spread

Trace the origin

Friedman’s post helped spread a film title as a joke. Fans made songs and spoof trailers; New Line added a requested line and promotions. The $15.2 million opening disappointed the studio. Domestic grosses finished at $34 million.

Documented milestone; not a measured attention peak.

Google searchesAug ’05OctDecFeb ’06AprJunJulAugSepDecMilestoneOpen webPressBox officeTVYouTubeRetail
Open webPressBox officeTVYouTubeRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2005

    Josh Friedman precursor · Aug 17 ’05

    Friedman posted his account of refusing a rewrite after New Line considered changing the title.[1]

    Open the first post ↗

  2. December 2005

    Variety precursor · Dec 11 ’05

    Variety reported songs, merchandise and slang spreading before New Line had begun publicity.[2]

  3. January 2006

    WIRED precursor · Jan 1 ’06

    WIRED called it the best worst movie of the year before release.[3]

  1. precursor · Mar 2006

  2. precursor · Apr 14 ’06

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 17 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide theatrical gross; trackers differ by $1,200
$62M–$62M
As of Oct 22, 2026 · The Numbers
Evidence
Grade B

Spread the same way

Series · Open web · 202060

Bridgerton (season 1)

Netflix / Shondaland

Netflix reported 82 million households as Bridgerton spread into fan songs and book sales.

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New cases, every week

How the next thing spread, the week it does.