Where “Sweethearts Situationships” started

Sweethearts / Tombras, on Press, Jan 3, 2024. It reached 6 platforms in 13 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Sweethearts takes 'Situationships' to the next levelSweethearts / TombrasFirst postSweethearts creates Situationship candy full of mixed messages for Valentine's DayABC News, USA Today and CBS NewsPressGDELT-indexed news outlets8 indexed campaign articlesOwner responsePlatform jumpBacklashCommercialOwner responsePlatform jumpPlatform jumpPlatform jumpAfterlifePatient zero