Who started “Tebowing”?

Jared Kleinstein, on Facebook, Oct 23, 2011. It reached 5 platforms in 12 months.

LineageEach dot, 100 first 2.5 months' photo submissions; reported retrospectivelyContestedKey steps, 11 of 16. Lines follow time and platform
Jared KleinsteinFirst postJared KleinsteinOpen webNFL.comPressPlatform jumpPlatform jumpBacklashPeak proxyBacklashCommercialPressAfterlifePatient zero