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Library/Meme & format/Tebowing
Grade B22 sourcesHIS-01544

Tebowing

Meme & format · 2011 · Notable

45Editable slideCertificate

A fan's kneeling-photo meme drew 20,000 submissions to Tebowing.com, its founder reported.

Tim Tebow kneeling on January 1, 2012, before the second half against Kansas City; CC BY-SA 3.0.
Ed Clemente Photography
Tim Tebow's success bigger online than on field
CBS News
Tim Tebow - Wikipedia
Wikipedia

Spread Score

How it works
ReachNo data yetContagion60Breadth50Velocity24Longevity3745

Numbers

First 2.5 months' photo submissions; reported retrospectively
20K
Open web · Self-reported · New York Jewish Week / JTA (Kleinstein interview)
Peak proxy date
Dec 2011
Oct 23 ’11 to Dec 2011
Platforms
5
Started on Facebook
Origin
Organic
Sports

Mechanics

  • ChallengePrimary
  • Identity badge
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A Broncos fan posted a prayer-pose photo on Facebook. Tumblr collected copies and Twitter carried player endorsements. The site sold T-shirts, EA announced the pose for Madden, and Dictionary.com listed the term.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’11NovDecJan ’12FebAprJunAugOctPeak proxyFacebookOpen webPressXTV
FacebookOpen webPressXTV

13 more events on this chart

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Timeline (16)

  1. October 2011

    Jared Kleinstein seed · Oct 23 ’11

    Kleinstein posted a group photo of friends copying Tebow's pose after watching the game in New York.[1][2][3]

  2. Jared Kleinstein platform jump · Oct 25 ’11

    Kleinstein reposted the group photo to Tumblr at 00:01 UTC.[4][3]

  3. NFL.com press · Oct 27 ’11

    NFL.com covered Tebowing.com and linked photos at Occupy Chicago and in an operating room.[5]

  1. platform jump · Oct 27 ’11

  2. platform jump · Oct 30 ’11

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Why it worked

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Origin
Organic
Sector
Sports
Region
US
First 2.5 months' photo submissions; reported retrospectively
20K
Open web · Self-reported · New York Jewish Week / JTA (Kleinstein interview)
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.