Where “Travis Scott Meal” started

McDonald's / Travis Scott, on Retail, Sep 8, 2020. It reached 8 platforms in 4 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Business InsiderBefore the first postMcDonald's / Travis ScottFirst postCommercialOwner responsePlatform jumpOwner responsePlatform jumpMilestoneBacklashOwner responseCommercialAfterlifePatient zero