Who started “Unrivaled”?

Unrivaled, on TV, Jan 17, 2025. It reached 5 platforms in 14 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
PrecursorUnrivaled's Miami arena on opening nightUnrivaledFirst postPressPlatform jumpPressObserved peakCommercialCommercialBacklashAfterlifePatient zero