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Library/Moment/Unrivaled
Grade A22 sourcesHIS-01254

Unrivaled

Moment · 2025 · Notable

40Editable slideCertificate

Unrivaled reported more than $27 million in revenue from its inaugural season.

Steve Jones

@stevejones20 · Jan 18, 2025

Rhyne Howard is cooking

615
Post · @stevejones20 on X

Unrivaled Basketball

@Unrivaledwbb · Jan 18, 2025

Rhyne is on 🔥🔥 27 pts with 4:02 left in Q3 h

1.5K15
Post · @Unrivaledwbb on X

Bleacher Report

@BleacherReport · Jan 18, 2025

SKYLAR DIGGINS-SMITH CALLS GAME FOR THE LUNAR OWLS 😱🔥 WOW. h

4.9K93
Post · @BleacherReport on X
An Unrivaled player shoots on opening night
The Athletic (The New York Times) via Yahoo Sports
Rhyne is on 🔥🔥 27 pts with 4:02 left in Q3
@Unrivaledwbb on X
Unrivaled logo
Wikipedia (non-free, fair use)
Unrivaled launch promo: "The future is Unrivaled"
Unrivaled
Unrivaled's Miami arena on opening night
ESPN via ABC7 Los Angeles
Rhyne Howard is cooking
@stevejones20 on X
Unrivaled game action
ESPN via ABC7 New York
Unrivaled game action
PBS News Hour
Unrivaled arena
Sports Media Watch
Unrivaled game action
Sports Media Watch
Unrivaled players during a game
Front Office Sports

Spread Score

How it works
Reach48Contagion35Breadth50Velocity20Longevity3640

Numbers

Season 1 owned and earned social impressions, league claim
589.1M
As of Mar 20, 2025 · Self-reported · Unrivaled
Seed to observed peak
4 weeks
Jan 17 ’25 to Feb 14 ’25
Platforms
6
Started on TV
Origin
Mixed
Sports

Mechanics

  • Maker originPrimary
  • Platform jump
  • Pairing
  • Scarcity drop
  • Controversy

How it spread

Trace the origin

Collier and Stewart built an offseason league with player equity. Its Miami debut reached TV and social audiences through TNT’s planned distribution and player content. The league reported sellouts and over $27 million in first-season revenue.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesJun ’23SepApr ’24SepDecFeb ’25MarAprJunSepFeb ’26JulDecObserved peakPressOpen webTVYouTubeXRetail
PressOpen webTVYouTubeXRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. July 2023

    Napheesa Collier / Breanna Stewart precursor · Jul 6 ’23

    Collier and Stewart told ESPN they were founding a domestic league for the WNBA offseason.[1]

    Open the first post ↗

  2. July 2024

    Ally Financial / Unrivaled precursor · Jul 19 ’24

    Ally became the founding sponsor and committed advance media spending to support a broadcast deal.[2]

  3. October 2024

    TNT Sports / Unrivaled precursor · Oct 16 ’24

    TNT Sports agreed to carry the league, invest in it and distribute clips through Bleacher Report.[3]

  1. precursor · Nov 20 ’24

  2. precursor · Dec 10 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 16 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Sports
Region
US
Season 1 owned and earned social impressions, league claim
589.1M
As of Mar 20, 2025 · Self-reported · Unrivaled
Evidence
Grade A

Spread the same way

Film · Box office · 202570

Sinners

Ryan Coogler / Proximity Media; Warner Bros. Pictures (distributor)

Ryan Coogler's vampire film Sinners grossed $371.6 million worldwide.

$371.6M box office

1 / 8

  • Sinners
  • Everything Everywhere All at Once
  • Steal a Brainrot
  • Talk to Me
  • Beast Games
  • CoComelon
  • Amazon Prime Day 2015
  • Apple Welcome Home

New cases, every week

How the next thing spread, the week it does.