Who started “Very demure, very mindful”?

Jools Lebron, on TikTok, Aug 2, 2024. It reached 5 platforms in 4 months.

LineageEach dot, 1,000 TikTok videos tagged #demureContestedKey steps, 12 of 15. Lines follow time and platform
#fyp #demure @OAKCHA @Paul | Fragrance InfluencerJools LebronFirst post · 3.9M views by Aug 14TikTok video by @joolieannieJools Lebron36M views by Aug 20@Jools Lebron thank you for reminding me to be demure. I sometimes forgetBob the Drag QueenTikTokJools Lebron@mxniquejade_590K views on the X postthe demurest is actually @joolieannie...but Rory comes closeNetflixTikTokWhy is everyone on TikTok suddenly obsessed with demure? A very mindful explainer of the trendNBC News50K TikTok posts using 'demure'The White HouseXVery Demure: How to Use Trends in Social Media MarketingBrandwatch (social listening)200K unique authors in one day (approx.)Jimmy Kimmel Live! (guest host RuPaul)TVVerizon; Lyft1M Verizon post views in 24h (approx.)Out; Jefferson BatesPressDictionary.comOpen webPatient zero