Very demure, very mindful
Creator moment · 2024 · Notable
Jools Lebron's 'very demure, very mindful' TikTok drew 35 million views.
Spread Score
How it worksNumbers
- Views
- 35M
- TikTok
- Seed to peak
- 2 weeks
- Aug 2 ’24 to Aug 17 ’24
- Platforms
- 5
- Started on TikTok
- Origin
- Organic
- Culture (no sector)
How it spread
Jools Lebron first used 'demure' in an Aug. 2, 2024 TikTok and posted 'very demure, very mindful' on Aug. 5. Creators, Netflix and other brands reused it, and mentions peaked on Aug. 17. Dictionary.com named demure its Word of the Year on Nov. 25.
Timeline (14)
Aug 2 ’24
Seed
Jools Lebron (@joolieannie) on TikTok
Jools Lebron posted the earliest video NBC News found of her saying 'demure', about her work hair and makeup.[1][2][3]
3.9M views by Aug 14
Open the first postAug 5 ’24
Owner response
Jools Lebron (@joolieannie) on TikTok
Lebron's 38-second follow-up, 'very demure, very mindful', had nearly 36 million views by Aug. 20.[4][5][2]
36M views by Aug 20
Aug 11 ’24
First amplifier
Bob the Drag Queen on TikTok, 3M followers
Bob the Drag Queen, with over 3 million TikTok followers, posted a video using the audio from Lebron's clip.[1][2]
