Viral songs: Mystery & lore

9 viral songs: Mystery & lore, traced from the first post to the peak with sources. 33% started on YouTube. Median 6 days from first post to peak.

Cases
9
Median Spread Score
42
Most started on
YouTube33%
First post to peak
6 days

By mechanic

All120Sound or audio meme47Controversy42Response chain40Challenge27Underdog18Maker origin13Identity badge11Pairing10Real-world spectacle10Creator relay10Newsjacking9Mystery & lore9Remixable template8Revival7Transgression7

Adele: Hello

62
Adele - Hello (Official Music Video)

47.5M streams

Look What You Made Me Do

60
Taylor Swift - Look What You Made Me Do (Lyric Video)

64M impressions

OK Go: Upside Down & Inside Out video

59
309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go

50M on a 750K followers at seed

Berghain

52
ROSALÍA - Berghain (Official Video) feat. Björk & Yves Tumor

10M views

Build a Bitch

42
Bella Poarch music video

260K impressions

Bad Bunny’s Bugatti reveals Un Verano Sin Ti

37
Bad Bunny’s Bugatti reveals Un Verano Sin Ti: cover art

3.4M sold

Midnights Mayhem With Me

36
Taylor Swift: Midnights

Milestone 16 days in

Lorde’s What Was That park pop-up

28
lorde’s crowd at the moment

Peaked the next day

Give That Wolf a Banana

28
Subwoolfer tar Europa med storm -

Peaked at #15

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