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Library/Music/OK Go: Upside Down & Inside Out video
Grade B34 sourcesHIS-00325

OK Go: Upside Down & Inside Out video

Music · 2016 · Notable

59Editable slideCertificate

OK Go’s zero-gravity video drew 24.5 million Facebook views in its first day.

Clip · OK Go on YouTube
309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go
OK Go; S7 Airlines (production sponsor)
OK Go Releases New Music Video Filmed in Zero Gravity
ABC News
OK Go - Upside Down & Inside Out
Variety
Park Pictures Adds OK Go Frontman Damian Kulash To Its Directorial Roster
Park Pictures
UPSIDE DOWN & INSIDE OUT FAQ & CREDITS
OK Go
OK Go - Upside Down & Inside Out BTS - How We Did It
OK Go on YouTube
The OK Go song 'Upside Down and Inside Out' gets a literal video treatment
The Current / Minnesota Public Radio

Spread Score

How it works
Reach60Contagion20Breadth90Velocity100Longevity2559

Numbers

Facebook seed only, approximately 50M by radio report
50M
As of Feb 29, 2016 · Facebook · The Current / Minnesota Public Radio
Peak date
Week of Feb 17, 2016
Feb 11 ’16 to Week of Feb 17, 2016
Platforms
7
Started on Facebook
Leverage
67×
50M on 750K followers at seed

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Maker origin
  • Mystery & lore

How it spread

Trace the origin

OK Go premiered its S7-backed video on Facebook and Good Morning America, drawing 24.5 million first-day views. An early YouTube repost was removed, then official uploads followed. Park Pictures subsequently signed singer-director Damian Kulash.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesSep ’15Feb ’16MarAugJan ’17OctAug ’19Jun ’21Apr ’23Feb ’25Nov ’26PeakOpen webFacebookTVPressYouTubeAudioReddit
Open webFacebookTVPressYouTubeAudioReddit

15 more events on this chart

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Timeline (18)

  1. February 2016

    OK Go / Nerdist precursor · Feb 3 ’16

    OK Go released a teaser through Nerdist, which speculated about zero-gravity choreography.[21]

    309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go
    Open the first post ↗

  2. OK Go seed · Feb 11 ’16

    OK Go posted the music video to Facebook at 8 a.m. ET.[1][6][20]

    OK Go Releases New Music Video Filmed in Zero Gravity

  3. Good Morning America press · Feb 11 ’16

    Good Morning America premiered the video as part of its Facebook launch.[2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 61
Origin
Seeded
Sector
Entertainment
Region
Global
Facebook seed only, approximately 50M by radio report
50M
As of Feb 29, 2016 · Facebook · The Current / Minnesota Public Radio
Evidence
Grade B

Spread the same way

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OK Go: The One Moment video

Facebook · 2016

55
24M views · 103 reactions | Ladies and gentlemen, please enjoy our new video for "The One Moment." A million thanks to our partners at Morton Salt #WalkHerWalk. | OK Go

1.1B impressions

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TV · 2024

50
Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

1.2B impressions

Gucci Twinsburg

YouTube · 2022

41
The Gucci Twinsburg Fashion Show

Peaked at #6

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Wikipedia views · Google searchesSep ’15Feb ’16MarAugJan ’17OctAug ’19Jun ’21Apr ’23Feb ’25Nov ’26PeakOpen webFacebookTVPressYouTubeAudioReddit
Open webFacebookTVPressYouTubeAudioReddit

15 more events on this chart

Join free to see them

  1. February 2016

    OK Go / Nerdist precursor · Feb 3 ’16

    OK Go released a teaser through Nerdist, which speculated about zero-gravity choreography.[21]

    309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go
    Open the first post ↗

  2. OK Go seed · Feb 11 ’16

    OK Go posted the music video to Facebook at 8 a.m. ET.[1][6][20]

    OK Go Releases New Music Video Filmed in Zero Gravity

  3. Good Morning America press · Feb 11 ’16

    Good Morning America premiered the video as part of its Facebook launch.[2]

  1. press · Feb 11 ’16

  2. owner response · Feb 12 ’16

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Why it worked

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