
Jeffree Star
Person · 8 cases · 2016–2023 · European-American make-up artist, Internet personality and former singer-songwriter
How Jeffree Star spread
Star built a MySpace following through fashion and music, then promoted his cosmetics brand through YouTube makeup videos.
- Most often
- Carried it 7 of 8
- Topics
- Beauty & personal care 7 · Culture 1
2007
First pressMay 10 · Press
LA Weekly profiled Star as his MySpace photoshoots drew over 50,000 comments. laweekly.com
2007
New audienceJun 8 · Audio
Star joined the True Colors Tour, which traveled through 15 cities in the United States and Canada. brooklynvegan.com
2009
MilestoneAudio
His debut album Beauty Killer reached number seven on Billboard's Top Electronic Albums chart. billboard.com
2014
New audienceNov · Open web
Star founded Jeffree Star Cosmetics and promoted the brand through YouTube videos. en.wikipedia.org
2018
MilestoneAug 11 · Retail
Thousands gathered for Star at a Morphe store opening, his cosmetics line's first East Coast retail location. northjersey.com
e.l.f. x Dunkin' Makeup Collection
Kept it going · Apr '22

5B impressions
Fenty Beauty Launch
Carried it · Sep '17

1.6B impressions
KVD Good Apple Foundation
Carried it · Mar '21

666M impressions
Mikayla Nogueira’s Telescopic Lift ad
Carried it · Jan '23

64.2M views
Kylie Lip Kits
Carried it · Jan '16

15K sold
Storm Area 51
Carried it · Jul '19

490K Wikipedia views in a day
Glamlite Pizza Palette
Carried it · Dec '18

$150K on a $400 media spend
Haus Labs Triclone Skin Tech Foundation
Carried it · Sep '22

30.1K sold
Picture: https://www.flickr.com/photos/dvsross/, CC BY 2.0, cropped