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Library/Product/Kylie Lip Kits
Grade B42 sourcesHIS-00255

Kylie Lip Kits

Product · 2015 · Notable

Made by Kylie Cosmetics in-house · Source

54Editable slideCertificate

A celebrity-seeded lipstick kit sold out its reported first batch of 15,000.

Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.
Kylie Cosmetics
Meet the Resellers Making Thousands of Dollars Off of Kylie Jenner’s Lip Kit
Mic
How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years
Forbes Kazakhstan (Forbes reporting)
Kylie Jenner
Who What Wear
Inside Kylie Jenner’s Web Of Lies—And Why She’s No Longer A Billionaire
Forbes Kazakhstan (Forbes reporting)

Spread Score

How it works
ReachNo data yetContagion45Breadth80Velocity18Longevity6554

Numbers

Seed to peak
10 weeks
Nov 30 ’15 to Feb 5 ’16
Platforms
6
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Scarcity drop
  • Sell-out loopPrimary
  • Resale market
  • Dupe economy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Jenner launched three Lip Kits online and the reported first batch sold out. Restocks and resale listings sustained coverage; worldwide search interest peaked at the February relaunch. Independent reviews, Reddit formula debates and Facebook Live carried the story.

Google searchesApr ’15SepJan ’16AprJulNovDec ’17Jun ’19Jun ’20Jun ’22Jun ’24Jan ’26PeakPressInstagramOpen webYouTubeFacebookRetail
PressInstagramOpen webYouTubeFacebookRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2015

    Teen Vogue precursor · Aug 16 ’15

    Teen Vogue reported Jenner's Instagram selfie with the #KylieLipKit hashtag.[1][17]

    Open the first post ↗

  2. Kylie Jenner precursor · Aug 31 ’15

    Jenner showed unbranded liquid-lipstick packaging while choosing a shade.[2][18]

  3. November 2015

    Kylie Jenner seed · Nov 30 ’15

    Lip Kits went on sale online at noon EST.[3][16][25][26]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 34 sources · Score 40
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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e.l.f. Halo Glow Liquid Filter

Open web · 2022

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

Ring Fit Adventure

Retail · 2019

45
An adventure game that’s also a workout!

15.4M sold

Lilly Pulitzer for Target

Retail · 2015

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

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· Source
Google searchesApr ’15SepJan ’16AprJulNovDec ’17Jun ’19Jun ’20Jun ’22Jun ’24Jan ’26PeakPressInstagramOpen webYouTubeFacebookRetail
PressInstagramOpen webYouTubeFacebookRetail

13 more events on this chart

Join free to see them

  1. August 2015

    Teen Vogue precursor · Aug 16 ’15

    Teen Vogue reported Jenner's Instagram selfie with the #KylieLipKit hashtag.[1][17]

    Open the first post ↗

  2. Kylie Jenner precursor · Aug 31 ’15

    Jenner showed unbranded liquid-lipstick packaging while choosing a shade.[2][18]

  3. November 2015

    Kylie Jenner seed · Nov 30 ’15

    Lip Kits went on sale online at noon EST.[3][16][25][26]

  1. press · Nov 30 ’15

  2. owner response · Dec 14 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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