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Library/Product/Haus Labs Triclone Skin Tech Foundation
Grade B27 sourcesHIS-00202

Haus Labs Triclone Skin Tech Foundation

Product · 2022 · Niche

Made by Haus Labs in-house · Source

38Editable slideCertificate

Lady Gaga’s foundation challenge coincided with 20 shades selling out.

Clip · @thespencerhedges on TikTok
Clip · @ladygaga on TikTok
Clip · @auds_and_ends on TikTok
Clip · @rancobeauty on TikTok
A bottle of Haus Labs Triclone Skin Tech Foundation.
Haus Labs by Lady Gaga
BEST Foundation of the year?! I THINK SO! 👨🏻‍🎨 @HausLabs Triclone Skin Tech Foundation checks everything off my list 😍Now available at HausLabs + Sephora 🥰 #AD #HausLabs
@thespencerhedges on TikTok
Whoa B*tch! Use the @hauslabs best-selling Triclone Skin Tech Foundation with this sound and show us your look. Use #hauslabsfoundation to enter the challenge.#HausLabsFoundation
@ladygaga on TikTok
HAUS LABS BY LADY GAGA LAUNCHES IN EUROPE EXCLUSIVELY WITH SEPHORA, ACROSS 12 EU COUNTRIES
Haus Labs by Lady Gaga via PR Newswire
Lady Gaga got bored at slaying the music/film industry and decided to slay the beauty industry for a change #ladygaga #hauslabs #hauslabsfoundation #foundationreview #hauslabstricloneskintech
@auds_and_ends on TikTok

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity21Longevity4238

Numbers

Vendor-reported foundation posts in Q2 2023
1.2K
As of Jun 30, 2023 · Self-reported · Tribe Dynamics (CreatorIQ)
Seed to peak
8 weeks
Sep 8 ’22 to Nov 6 ’22
Platforms
6
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • ChallengePrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Creator relay

How it spread

Trace the origin

Haus Labs released the foundation with paid creator promotion. TikTok reviews crossed into YouTube and press before Gaga launched a challenge. Glossy reported 748 entries and 20 shade sellouts; the official TikTok Shop later displayed 30.1K foundation sales.

Google searchesJul ’22OctDecApr ’23AugDecMay ’24SepAug ’25Jul ’26DecPeakPressRetailTikTokAudioOpen webYouTube
PressRetailTikTokAudioOpen webYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. September 2022

    Haus Labs by Lady Gaga precursor · Sep 1 ’22

    Haus Labs announced its first foundation line ahead of its September release.[1]

    Open the first post ↗

  2. Haus Labs by Lady Gaga seed · Sep 8 ’22

    Haus Labs released the foundation through Sephora and ran Spencer Hedges’ TikTok review labelled #AD.[2][3][4]

  3. Audrey Hsu platform jump · Sep 9 ’22

    Audrey Hsu posted an on-camera foundation review covering acne and eczema scarring.[5][6]

    BEST Foundation of the year?! I THINK SO! 👨🏻‍🎨 @HausLabs Triclone Skin Tech Foundation checks everything off my list 😍Now available at HausLabs + Sephora 🥰 #AD #HausLabs
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 number
  2. 2026-10-13Peak date 2022-09-30 → 2022-11-06 · Revised 2 events · Added 3 sources · Archived 3 sources · Added 1 number · Revised 4 numbers · Added 1 series · Added 1 evidence check · Score 35 → 38
  3. 2026-10-12Added: 16 events, 24 sources · Score 38
Origin
Mixed
Sector
Beauty & personal care
Region
US
Vendor-reported foundation posts in Q2 2023
1.2K
As of Jun 30, 2023 · Self-reported · Tribe Dynamics (CreatorIQ)
Evidence
Grade B

Spread the same way

Harry Styles Cardigan Challenge

TikTok · 2020

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

Fenty Beauty Launch

Retail · 2017

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

Rare Beauty Rare Eau de Parfum

Reddit · 2025

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

Glow Recipe Hue Drops

Open web · 2024

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

New cases, every week

How the next thing spread, the week it does.

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· Source
Google searchesJul ’22OctDecApr ’23AugDecMay ’24SepAug ’25Jul ’26DecPeakPressRetailTikTokAudioOpen webYouTube
PressRetailTikTokAudioOpen webYouTube

13 more events on this chart

Join free to see them

  1. September 2022

    Haus Labs by Lady Gaga precursor · Sep 1 ’22

    Haus Labs announced its first foundation line ahead of its September release.[1]

    Open the first post ↗

  2. Haus Labs by Lady Gaga seed · Sep 8 ’22

    Haus Labs released the foundation through Sephora and ran Spencer Hedges’ TikTok review labelled #AD.[2][3][4]

  3. Audrey Hsu platform jump · Sep 9 ’22

    Audrey Hsu posted an on-camera foundation review covering acne and eczema scarring.[5][6]

    BEST Foundation of the year?! I THINK SO! 👨🏻‍🎨 @HausLabs Triclone Skin Tech Foundation checks everything off my list 😍Now available at HausLabs + Sephora 🥰 #AD #HausLabs

  1. platform jump · Sep 13 ’22

  2. platform jump · Sep 19 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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