John Mayer

Person · 6 cases · 2007–2019 · American musician

How John Mayer spread

Mayer built an audience through local shows, an internet release and sustained touring before his albums reached a wider audience.

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Carried it 5 of 6
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Entertainment 3 · Culture 1, Gaming 1
  1. 1999

    StartAudio

    Mayer released his debut EP, Inside Wants Out. en.wikipedia.org

  2. 2000

    First big pushAudio

    Mayer performed at South by Southwest and subsequently signed with Aware Records. en.wikipedia.org

  3. 2001

    BreakoutOpen web

    Aware released Room for Squares online, building on Mayer's concert appearances and an existing online following. en.wikipedia.org

  4. 2003

    MilestoneSep · Audio

    Heavier Things debuted at number one after Room for Squares built an audience through touring. rollingstone.com

Picture: Thatcommonkid, CC BY-SA 4.0, cropped