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Library/Meme & format/Bottle Cap Challenge
Grade B37 sourcesHIS-00061

Bottle Cap Challenge

Meme & format · 2019 · Notable

48Editable slideCertificate

A bottle-kick relay drew more than 100,000 Instagram hashtag posts.

Original · Farabi Davletchin

Max Holloway

@BlessedMMA · Jun 28, 2019

Be curious my friends! #challengeaccepted #bottlecapchallenge Passing this on to our guy @JohnMayer …. hey John if you can’t complete this challenge @erlsn and I decided you have to come to Hawaii after your tour and kick it with us until you complete it! 🦶🍾😅 🙏⚡🤙 👊 https

24.5K436
Post · @BlessedMMA on X
farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…
farakicks on Instagram
Be curious my friends! #challengeaccepted #bottlecapchallenge Passing this on to our guy @JohnMayer …. hey John if you can’t complete this challenge @erlsn and I decided you have to come to Hawaii…
@BlessedMMA on X
What is the Bottle Cap Challenge? Jason Statham and John Mayer join the latest viral challenge
CBS News
WATCH: Granada Hills Girl Gives Bottle Cap Challenge A New Spin
CBS Los Angeles
John Mayer on Instagram: "First @erlsn.acr did it. Then @blessedmma followed, and challenged me. I now challenge @jasonstatham. #bottlecapchallenge"
John Mayer on Instagram

Spread Score

How it works
Reach26Contagion60Breadth80Velocity63Longevity2048

Numbers

Signal AI claim: possible press reach, lower bound
13M
As of Jul 15, 2019 · Signal AI
Seed to peak
9 days
Jun 25 ’19 to Jul 4 ’19
Platforms
10
Started on Instagram
Origin
Organic
Culture (no sector)

Mechanics

  • ChallengePrimary
  • Response chain
  • Remixable template
  • Platform jump
  • Brand pile-on
  • Controversy

How it spread

Trace the origin

Davletchin’s bottle-cap kick passed through Holloway, Mayer and Statham. Users and brands made variants; Airapport released a game and United ITF held a competition. Billboard linked Carey’s Social 50 top-ten entry to her challenge video.

Google searchesMay ’19JulAugOctDecApr ’20AugDecPeakInstagramXPressTikTokTVOpen webApp storesRedditFacebookAudio
InstagramXPressTikTokTVOpen webApp storesRedditFacebookAudio

14 more events on this chart

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Timeline (17)

  1. June 2019

    Farabi Davletchin seed · Jun 25 ’19

    Farabi Davletchin posted a bottle-cap kick and challenged Jason Statham and other celebrities.[1][2][3][16]

    farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…
    Open the first post ↗

  2. Max Holloway platform jump · Jun 28 ’19

    Max Holloway posted his bottle-cap kick on Twitter and challenged John Mayer.[4][17]

    What is the Bottle Cap Challenge? Jason Statham and John Mayer join the latest viral challenge

  3. BJPenn.com press · Jun 30 ’19

    BJPenn.com covered John Mayer’s response to Max Holloway before Jason Statham had attempted the challenge.[5]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 4 numbers · Score 46 → 48
  2. 2026-10-15Fact-check passed (42 claims)
  3. 2026-10-13Added 6 sources · Archived 5 sources · Revised 10 numbers · Added 2 series · Added 1 evidence check · Score 44 → 46
  4. 2026-10-12Added: 16 events, 30 sources · Score 48
Origin
Organic
Sector
Culture (no sector)
Region
KZ
Signal AI claim: possible press reach, lower bound
13M
As of Jul 15, 2019 · Signal AI
Evidence
Grade B

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Open web · 2019

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

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56
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14M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’19JulAugOctDecApr ’20AugDecPeakInstagramXPressTikTokTVOpen webApp storesRedditFacebookAudio
InstagramXPressTikTokTVOpen webApp storesRedditFacebookAudio

14 more events on this chart

Join free to see them

  1. June 2019

    Farabi Davletchin seed · Jun 25 ’19

    Farabi Davletchin posted a bottle-cap kick and challenged Jason Statham and other celebrities.[1][2][3][16]

    farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…
    Open the first post ↗

  2. Max Holloway platform jump · Jun 28 ’19

    Max Holloway posted his bottle-cap kick on Twitter and challenged John Mayer.[4][17]

    What is the Bottle Cap Challenge? Jason Statham and John Mayer join the latest viral challenge

  3. BJPenn.com press · Jun 30 ’19

    BJPenn.com covered John Mayer’s response to Max Holloway before Jason Statham had attempted the challenge.[5]

  1. platform jump · Jul 1 ’19

  2. platform jump · Jul 2 ’19

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Why it worked

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