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Library/Music/Chocolate Rain
Grade B14 sourcesHIS-01003

Chocolate Rain

Music · 2007 · Notable

52Editable slideCertificate

A home-recorded song crossed into TV and ads, passing 12 million YouTube views in 2007.

Original · Tay Zonday
"Chocolate Rain" Original Song by Tay Zonday
TayZonday on YouTube
Chocolate Rain: cover art
Wikipedia (non-free, fair use)
Tay Zonday Opens Up About 'Chocolate Rain' Going Viral And The Struggles Of Internet Fame As We Look Back On The Last 14 Years
Know Your Meme / Tay Zonday
The man behind Chocolate Rain, the viral hit that dominated YouTube in 2007, has called his overnight fame “insane”.
The Irish News / Tay Zonday
Chocolate Rain | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach76ContagionNo data yetBreadth50Velocity7LongevityNo data yet52

Numbers

Video views reported by TIME (lower bound)
109M
As of Jul 7, 2016 · YouTube · TIME
Peak date
Aug 2007
Apr 2007 to Aug 2007
Platforms
5
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Platform jump
  • Response chainPrimary
  • Press loop

How it spread

Trace the origin

Zonday's April 2007 upload gained a wider audience that summer through forums, YouTube placement and television. Covers and parodies followed, then a sponsored Dr Pepper adaptation and YouTube's Music award.

Dates use the stated precision; chart positions are date anchors.

Dec ’06Jun ’07AugNovMar ’08JulOct ’10Jan ’13Apr ’15Nov ’16Jul ’17DecYouTubeOpen webAudioTVPress
YouTubeOpen webAudioTVPress

14 more events on this chart

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Timeline (17)

  1. April 2007

    Tay Zonday seed · Apr 2007

    Zonday uploaded Chocolate Rain in April; sources differ between April 22 and 23.[1][2][3][10]

    Tay Zonday Opens Up About 'Chocolate Rain' Going Viral And The Struggles Of Internet Fame As We Look Back On The Last 14 Years
    Open the first post ↗

  2. July 2007

    4chan users platform jump · Jul 11 ’07

    Know Your Meme dated the early anonymous-board attention to July 11.[2]

    Chocolate Rain | Know Your Meme

  3. Tay Zonday owner response · Jul 18 ’07

    Zonday answered his new audience with a Rick Astley cover, dubbed The Tay Roll.[2]

Origin
Seeded
Sector
Entertainment
Region
US
Video views reported by TIME (lower bound)
109M
As of Jul 7, 2016 · YouTube · TIME
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Dec ’06Jun ’07AugNovMar ’08JulOct ’10Jan ’13Apr ’15Nov ’16Jul ’17DecYouTubeOpen webAudioTVPress
YouTubeOpen webAudioTVPress

14 more events on this chart

Join free to see them

  1. April 2007

    Tay Zonday seed · Apr 2007

    Zonday uploaded Chocolate Rain in April; sources differ between April 22 and 23.[1][2][3][10]

    Tay Zonday Opens Up About 'Chocolate Rain' Going Viral And The Struggles Of Internet Fame As We Look Back On The Last 14 Years
    Open the first post ↗

  2. July 2007

    4chan users platform jump · Jul 11 ’07

    Know Your Meme dated the early anonymous-board attention to July 11.[2]

    Chocolate Rain | Know Your Meme

  3. Tay Zonday owner response · Jul 18 ’07

    Zonday answered his new audience with a Rick Astley cover, dubbed The Tay Roll.[2]

  1. platform jump · Jul 19 ’07

  2. platform jump · Jul 26 ’07

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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