
Martha Stewart
Person · 7 cases · 2014–2025 · American businesswoman, writer, TV personality
How Martha Stewart spread
Stewart turned a catering business into a publishing career, then expanded her audience through a magazine and television show.
- Most often
- Carried it 4 of 7
- Topics
- Beauty & personal care 2 · Food & beverage 2, Entertainment 1
1976
StartRetail
Stewart started a catering business with Norma Collier in her basement. en.wikipedia.org
1982
BreakoutDec 13 · Press
Her first book, Entertaining, grew out of parties she catered and launched a series of books. web.archive.org
1990
New audiencePress
Martha Stewart Living magazine debuted with an initial rate base of 250,000. prnewswire.com
1993
New audienceTV
The magazine became a weekly television show, Martha Stewart Living. web.archive.org
2002
MilestonePress
Martha Stewart Living circulation peaked at more than two million copies per issue. prnewswire.com
Corn Kid
Carried it · Aug '22

46.6B impressions
Uber Eats: Football is for Food
Carried it · Jan '25

40M impressions
Martha Stewart: I Only Wear MAC
Cashed in · Feb '25

Peaked the next day
Clé de Peau Beauté: Thirst Trap feat. Martha Stewart
Started it · Feb '22

48M on a 845K followers at seed
This Smells Like My Vagina candle
Pushed back · Jan '20

100 sold
ALS Ice Bucket Challenge
Carried it · Jul '14
Open$100M donated to ALS Association
Baked feta pasta
Carried it · Feb '21

52M views on a TikTok hashtag
Picture: David Shankbone, CC BY 3.0, cropped