Martha Stewart

Person · 7 cases · 2014–2025 · American businesswoman, writer, TV personality

How Martha Stewart spread

Stewart turned a catering business into a publishing career, then expanded her audience through a magazine and television show.

Most often
Carried it 4 of 7
Topics
Beauty & personal care 2 · Food & beverage 2, Entertainment 1
  1. 1976

    StartRetail

    Stewart started a catering business with Norma Collier in her basement. en.wikipedia.org

  2. 1982

    BreakoutDec 13 · Press

    Her first book, Entertaining, grew out of parties she catered and launched a series of books. web.archive.org

  3. 1990

    New audiencePress

    Martha Stewart Living magazine debuted with an initial rate base of 250,000. prnewswire.com

  4. 1993

    New audienceTV

    The magazine became a weekly television show, Martha Stewart Living. web.archive.org

  5. 2002

    MilestonePress

    Martha Stewart Living circulation peaked at more than two million copies per issue. prnewswire.com

Picture: David Shankbone, CC BY 3.0, cropped