LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Activity/ALS Ice Bucket Challenge
Grade B15 sourcesHIS-01000

ALS Ice Bucket Challenge

Activity · 2014 · Niche

30Editable slideCertificate

The ALS Association received $100 million during the 2014 challenge’s first wave.

Doing the ALS Ice Bucket Challenge
slgckgc / CC BY 2.0 / Wikimedia Commons
Boston City Councillor Tito Jackson, leads some 200 people in the ice bucket challenge at Boston's Copley Square, Aug. 7, 2014 to raise funds and awareness for ALS.
TIME
Ice Bucket Challenge
Bill Gates
This Is How Many Ice Bucket Challenge Videos People Have Posted on Facebook
TIME
Remember the ice bucket challenge? It just funded an ALS breakthrough
The Guardian

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity31LongevityNo data yet30

Numbers

ALS Association donations
>$100M
Since Jul 29 · Reported Aug 29, 2014 · Self-reported · TIME
Peak date
Week of Aug 20, 2014
Jul 15 ’14 to Week of Aug 20, 2014
Platforms
5
Started on Facebook
Origin
Organic
Politics & civic

Mechanics

  • ChallengePrimary
  • Response chain
  • Platform jump
  • Political adoption
  • Press loop

How it spread

Trace the origin

An existing ice-water challenge became linked to ALS through personal networks. Named nominations connected families, athletes and public figures. Participation spread across social platforms while charities reported increased donations.

Dates use the stated precision; chart positions are date anchors.

Jun ’14AugSepDecJun ’15NovMay ’16NovSep ’17Jul ’18May ’19FacebookPressOpen webXYouTube
FacebookPressOpen webXYouTube

10 more events on this chart

Join free to see them

Timeline (13)

  1. July 2014

    Chris Kennedy seed · Jul 15 ’14

    Chris Kennedy posted an ice-bucket challenge linked to ALS and nominated Jeanette Senerchia.[1][14]

    Boston City Councillor Tito Jackson, leads some 200 people in the ice bucket challenge at Boston's Copley Square, Aug. 7, 2014 to raise funds and awareness for ALS.
    Open the first post ↗
  2. Pete Frates platform jump · Jul 31 ’14

    Pete Frates posted a challenge to his Facebook network using ALS-related hashtags.[1][14]

  3. August 2014

    Jacob Davidson backlash · Aug 13 ’14

    A TIME commentary questioned whether challenge videos adequately explained ALS.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Revised 2 events · Added 2 sources · Added 1 number
  2. 2026-10-15Added: 11 events, 12 sources · Score 30
Origin
Organic
Sector
Politics & civic
Region
US
ALS Association donations
>$100M
Since Jul 29 · Reported Aug 29, 2014 · Self-reported · TIME
Evidence
Grade B

Spread the same way

WAP Dance

YouTube · 2020

51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

Jerusalema Dance Challenge

YouTube · 2020

50
ORIGINAL: Jerusalema Dance Challenge - By Fenomenos do Semba

17M impressions

Liu Genghong’s livestream workouts

TikTok · 2022

46
Singer Liu scores smash hit with workout videos

200M impressions

Cheerio Challenge

Facebook · 2016

38
#cheeriochallenge #sleepybaby had 10 but couldn't take pic quick enough

100M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Jun ’14AugSepDecJun ’15NovMay ’16NovSep ’17Jul ’18May ’19FacebookPressOpen webXYouTube
FacebookPressOpen webXYouTube

10 more events on this chart

Join free to see them
  1. July 2014

    Chris Kennedy seed · Jul 15 ’14

    Chris Kennedy posted an ice-bucket challenge linked to ALS and nominated Jeanette Senerchia.[1][14]

    Boston City Councillor Tito Jackson, leads some 200 people in the ice bucket challenge at Boston's Copley Square, Aug. 7, 2014 to raise funds and awareness for ALS.
    Open the first post ↗
  2. Pete Frates platform jump · Jul 31 ’14

    Pete Frates posted a challenge to his Facebook network using ALS-related hashtags.[1][14]

  3. August 2014

    Jacob Davidson backlash · Aug 13 ’14

    A TIME commentary questioned whether challenge videos adequately explained ALS.[2]

  1. platform jump · Aug 15 ’14

  2. press · Aug 18 ’14

Join free to see the other 10 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 15 sources. Start with a free account.

Join freeGo Pro