The New Yorker

Outlet · 28 cases · 2011–2026 · American weekly magazine since 1925

Most often

Covered it

16 of 28 cases

Kept it going6Pushed back5Carried it1

Topics

Entertainment9Food & beverage4Media & publishing4Fashion & accessories2Health & fitness2Politics & civic2

Where they moved it

  • Press25
  • Open web3

Kagurabachi

54
Japanese Kagurabachi volume-one cover with Chihiro holding his sword.

102.2K sold

Chipotle “The Scarecrow”

57
Official The Scarecrow poster with the scarecrow, Crowbots, factory city and App Store badge.

650M impressions

Chernobyl (miniseries)

63
Chernobyl (miniseries): poster

6.7M impressions

Billy Porter’s Oscars tuxedo gown

58
When you come to the Oscars, you must dress up. Thanks @CSiriano for creating this custom couture masterpiece. @OscarHeymanBros you have outdone yourselves with your iconic jewels. Style by…

100% rise in Siriano searches

The 4-Hour Workweek

54
The 4-Hour Workweek original 2007 cover

1M sold

Pasoori

56
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill

1B views

Left Shark

55
Katy Perry's dancing shark takes bite out of artist's idea

10 sold

Formation

54
Formation (Explicit)

16.3M impressions

BARK Air: Dogs Fly First

43
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class…

17.8B impressions

Lunge Run Club

42
Why more single people are turning to run clubs and ditching dating apps

10M views

CoComelon

53
Kids' Sensations 'CoCoMelon' and 'Little Baby Bum' Get All-New Animated Series and Specials on Netflix - About Netflix

$120M revenue

Liquid Death launch

40
Current official still-water can. Later American mountain-water packaging differs from the Austrian launch tallboy.

$3M on a $5K media spend

Go the F**k to Sleep

41
Official cover with a sleeping child among tigers.

3M sold

Harry Potter by Balenciaga

44
Harry Potter by Balenciaga

14.8M views

Alison Roman’s The Stew

40
A bowl of Alison Roman’s chickpea stew with greens, mint and yogurt.

3.5K derivatives

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Bored Ape Yacht Club

38
The Bored Ape Yacht Club #NFT Pre-Sale is now LIVE! Gas is cheap. Come ape with us. ☠️🐵⛵️ (Update your cache if it doesn't show up for you.)

$2M revenue

Ken Bone

41
Ken Bone: The real presidential debate winner | CNN Politics

$150K revenue

17776: What Football Will Look Like in the Future

35
17776cast

2K derivatives

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

Dasha Nekrasova Donghua Jinlong glycine parody

32
Why is Donghua Jinlong's Industrial grade glycine of high quality? #dasha #glycine #decarbonizers

3x company orders after the meme

Hatchimals

31
How a Toronto company invented this year's hottest toy: Hatchimals

Peaked 42 days in

Normal Gossip

45
S1 Ep1: Gossiptonin with Virgie Tovar

100 sold

Webb’s first images

31
NASA’s Webb Delivers Deepest Infrared Image of Universe Yet

7M engagements on Carina post

Oatly barista shortage

29
Oatly Barista Edition carton

$200 asking per case on Amazon

Skinamarink

51
Skinamarink: poster

$2.1M on a $10K–$15K budget

Petscop

42
Petscop

2M views

I’ve Had It

35
Toddlers are Assholes

Peaked at #2