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Library/Product/Hatchimals
Grade B8 sourcesHIS-01039

Hatchimals

Product · 2016 · Niche

24Editable slideCertificate

The $60 hatching toy sold out as parents joined queues and resale markets.

Spread Score

How it works
ReachNo data yetContagion35Breadth10Velocity28LongevityNo data yet24

Numbers

Seed to peak
6 weeks
Oct 7 ’16 to Nov 18 ’16
Platforms
4
Started on Retail
Origin
Paid
Toys & collectibles

Mechanics

  • Scarcity dropPrimary
  • Resale market
  • Press loop

How it spread

Trace the origin

Spin Master’s advertised Hatchimals launch also reached a creator through a free review sample. A Geek Daddy published hatch videos on launch day. Later shortages brought stock hunts, while complaints brought support and litigation; each is a distinct route to attention.

Oct ’16NovDecJan ’17FebAprJunAugOctRetailOpen webPressFacebook
RetailOpen webPressFacebook

5 more events on this chart

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Timeline (8)

  1. October 2016

    Spin Master seed · Oct 7 ’16

    Spin Master launched Hatchimals.[1][6]

    Open the first post ↗

  2. A Geek Daddy platform jump · Oct 7 ’16

    Published a hatch review with videos, disclosing that Spin Master supplied the toy free before launch.[8]

  3. November 2016

    The Globe and Mail peak · Nov 18 ’16

    The Globe reported queues, shortages and stock being flown from China.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added: 6 events, 5 sources · Score 24
Origin
Paid
Sector
Toys & collectibles
Region
CA
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Oct ’16NovDecJan ’17FebAprJunAugOctRetailOpen webPressFacebook
RetailOpen webPressFacebook

5 more events on this chart

Join free to see them

  1. October 2016

    Spin Master seed · Oct 7 ’16

    Spin Master launched Hatchimals.[1][6]

    Open the first post ↗

  2. A Geek Daddy platform jump · Oct 7 ’16

    Published a hatch review with videos, disclosing that Spin Master supplied the toy free before launch.[8]

  3. November 2016

    The Globe and Mail peak · Nov 18 ’16

    The Globe reported queues, shortages and stock being flown from China.[2]

  1. platform jump · Dec 16 ’16

  2. owner response · Dec 28 ’16

Join free to see the other 5 events and the full chart. Free, on every case.

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Why it worked

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