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Library/Book/The 4-Hour Workweek
Grade B22 sourcesHIS-01394

The 4-Hour Workweek

Book · 2007 · Notable

54Editable slideCertificate

Blogger outreach took a debut book to No. 1 on the New York Times business list.

The 4-Hour Workweek original 2007 cover
Wikipedia (non-free, fair use)
Expanded and updated 2009 edition cover
Tim Ferriss / Harmony
Illustrated portrait of Tim Ferriss
Tim Ferriss

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity100Longevity3754

Numbers

Milestone date
Aug 2007
Apr 24 ’07 to Aug 2007
Platforms
4
Started on Retail
Origin
Seeded
Entertainment

Mechanics

  • Maker origin
  • Creator relayPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Ferriss pitched bloggers before publication, then interviews, reader groups and press followed. The book reached No. 1 on the NYT business list in August 2007. Ferriss later reported over a million US hardcover sales.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’06Apr ’07JunAugMay ’08Oct ’09Jul ’11Nov ’14Mar ’18Jul ’21Feb ’23Mar ’24MilestoneOpen webPressRetailAudio
Open webPressRetailAudio

13 more events on this chart

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Timeline (16)

  1. February 2007

    Tim Ferriss precursor · Feb 15 ’07

    Ferriss asked Noah Kagan’s readers for low-cost ideas to promote his forthcoming book.[1]

    Open the first post ↗

  2. March 2007

    Tim Ferriss / SXSW Interactive precursor · Mar 12 ’07

    Ferriss presented the book’s principles at SXSW; attendee Mani Sheriar published her notes.[2][3]

  3. WIRED precursor · Mar 16 ’07

    Wired covered Ferriss’s SXSW talk and linked to Sheriar’s account.[4]

  1. seed · Apr 24 ’07

  2. platform jump · Apr 26 ’07

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.