NYLON

Outlet · 13 cases · 2020–2025 · American fashion magazine

Most often

Covered it

9 of 13 cases

Kept it going2Carried it1Pushed back1

Topics

Beauty & personal care8Entertainment2Fashion & accessories1Health & fitness1Media & publishing1

Where they moved it

  • Press13

Katie Fang’s Crying Work GRWM

60
This is so sad

47.5M on a 800 followers at seed

I'm Glad My Mom Died

46
Official hardcover cover showing Jennette McCurdy holding a pink urn with confetti.

3.5M sold

Doja Cat Eats MAC Lipstick at the VMAs

43
NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA

9.5M views

Rhode Glazing Mist

44
Rhode’s Glazing Mist just dropped — plus, 14 other new skin care products to know about

$1.1M media impact value

It's an e.l.f.ing Glow Storm

45
A special @elfyeah radiance report: It's an E.L.F.ING GLOW STORM! Please exercise ✨extreme iridescence!✨ (and thank you @weatherchannel for inspiring the glowcast!)🤍 #elfpartner

5B impressions

Say So dance

46
and here’s the dance🤪🥰 and THANK YOU FOR 10 MILLION HEARTS OMG THAT’S CRAZY

350.7M views on #saysochallenge

Hot Girl Walk

44
#greenscreen literally my best glow up advice in 45s follow if you wanna hear my whole journey #advice

Peaked at #1

Alix Earle x Frame Skinny Jeans

38
IN CONVERSATION WITH ALIX EARLE — Numéro Netherlands

Peaked 20 days in

Hailey Bieber's 'Brownie Glazed Lips' TikTok

37
ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

2.9M views on one TikTok

Invisible Eyeliner

34
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup

1.7M hashtag views

Cupid

36
Cupid: cover art

Peaked at #8

Dyson Airwrap

22
The original Dyson Airwrap and attachments

4.7B views on #dysonairwrap

Sarah Cheung's Brow Tint Lip Liner Hack

15
@Maybelline New York tattoo brow as a lip tint! - I’ve seen @Gillian Grace do this too 🥰💖 #maybellinetattoobrow #tattoobrow #makeuptrends #makeuphacks #makeup

800K views