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Library/Product/Alix Earle x Frame Skinny Jeans
Grade B13 sourcesHIS-00902

Alix Earle x Frame Skinny Jeans

Product · 2025 · Niche

35Editable slideCertificate

Alix Earle's FRAME skinny jeans sold out after a January 23, 2025 launch.

IN CONVERSATION WITH ALIX EARLE — Numéro Netherlands
Numéro Netherlands
Alix Earle Is the New Patron Saint of Skinny Jeans
W Magazine
The List: As Quickly As They Left, Skinny Jeans Return.
The Love List / Jess Graves

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity42LongevityNo data yet35

Numbers

Seed to peak
3 weeks
Jan 23 ’25 to Feb 12 ’25
Platforms
4
Started on Open web
Origin
Seeded
Fashion & accessories

Mechanics

  • Sell-out loopPrimary
  • Controversy

How it spread

Trace the origin

FRAME launched The Alix, skinny jeans made with Alix Earle, on its website on January 23, 2025. Numéro Netherlands and The Love List reported it sold out, which FRAME confirmed to Puck. Vogue Business reported a TikTok trend of users styling skinny jeans.

Nov ’23Feb ’24JunOctFeb ’25MarMaySepMar ’26JulNovTikTokPressOpen webRetail
TikTokPressOpen webRetail

7 more events on this chart

Join free to see them

Timeline (10)

  1. December 2023

    Alix Earle precursor · Dec 2023

    W linked Earle's football-game outfit TikTok as a precursor to her FRAME skinny-jeans collaboration.[3][11]

    Open the first post ↗

  2. January 2025

    ELLE precursor · Jan 22 ’25

    ELLE published a pre-launch interview with Earle about the collaboration.[4]

  3. FRAME / Alix Earle seed · Jan 23 ’25

    The Alix launched on FRAME's website in two colorways, Flaunt and Black Coated.[3][4]

    Alix Earle Is the New Patron Saint of Skinny Jeans
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Revised 1 event · Added 3 sources · Added 1 number
  2. 2026-10-15Added: 8 events, 10 sources · Score 35
Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Nov ’23Feb ’24JunOctFeb ’25MarMaySepMar ’26JulNovTikTokPressOpen webRetail
TikTokPressOpen webRetail

7 more events on this chart

Join free to see them

  1. December 2023

    Alix Earle precursor · Dec 2023

    W linked Earle's football-game outfit TikTok as a precursor to her FRAME skinny-jeans collaboration.[3][11]

    Open the first post ↗

  2. January 2025

    ELLE precursor · Jan 22 ’25

    ELLE published a pre-launch interview with Earle about the collaboration.[4]

  3. FRAME / Alix Earle seed · Jan 23 ’25

    The Alix launched on FRAME's website in two colorways, Flaunt and Black Coated.[3][4]

    Alix Earle Is the New Patron Saint of Skinny Jeans

  1. press · Jan 23 ’25

  2. commercial · Jan 31 ’25

Join free to see the other 7 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 2 sourced numbers and 13 sources. Start with a free account.

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