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Library/Product/Dyson Airwrap
Grade B17 sourcesHIS-01393

Dyson Airwrap

Product · 2018 · Niche

22Editable slideCertificate

Dyson built 642 prototypes before its Airwrap spread through tutorials and stockouts.

Clip · TikTok
The original Dyson Airwrap and attachments
Dyson
The redesigned 2022 Dyson Airwrap with attachments
Dyson Japan / PR Times

Spread Score

How it works
Reach12Contagion35Breadth40Velocity7Longevity1322

Numbers

Peak proxy date
Week of Dec 26, 2021
Oct 10 ’18 to Week of Dec 26, 2021
Platforms
5
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Dupe economy
  • Sell-out loop

How it spread

Trace the origin

Dyson launched Airwrap with sponsored YouTube reviews alongside independent tests. TikTok tutorials preceded holiday stockouts. Later coverage compared it with cheaper rivals.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’18NovJun ’19Jul ’20Aug ’21Mar ’22SepMar ’23AugJul ’24Nov ’25Dec ’26Peak proxyRetailYouTubeOpen webTikTokPress
RetailYouTubeOpen webTikTokPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2018

    Dyson Schweiz seed · Oct 10 ’18

    Dyson made three Airwrap sets available through its Swiss website.[1]

    Open the first post ↗

  2. Bustle platform jump · Oct 18 ’18

    Bustle documented independent and Dyson-sponsored YouTube reviews of the Airwrap.[2]

  3. Dyson Japan commercial · Oct 23 ’18

    Dyson began selling the Airwrap through its Japanese website and stores.[3]

  1. owner response · Jan 24 ’19

  2. commercial · Jul 23 ’19

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 8 sourced numbers and 17 sources. Start with a free account.

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Origin
Mixed
Sector
Beauty & personal care
Region
GB
Reported figure
—
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.