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Library/Campaign/Always #LikeAGirl/Certificate

Spread Certificate · No. HIS-01021

A filmed comparison of how older participants and young girls acted when asked to do things like a girl.

This certifies how far it spread

Always #LikeAGirl

Always ·June 2014 ·seeded onYouTubethenPressTVOpen web

Spread Score

13

Niche

Verified independently

Verified

220 days

Seed to peak, Jun 26, 2014 to Feb 1, 2015

Verified

4 platforms

Started on YouTube

Claimed, not audited

Claimed

85M

Reported global campaign video views

Per Contagious

Claimed

1M

Reported people who shared the campaign video; July 2014 report

Per P&G / agency CASSIES submission

Claimed

22

Campaign markets reached; reporting cutoff unspecified

Per P&G / agency CASSIES submission

Issued Oct 17, 2026 · Spread Score v1.2 provisional · 9 sources

howitspread.com/id/HIS-01021

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<a href="https://howitspread.com/id/HIS-01021"><img src="https://howitspread.com/badge/HIS-01021.svg" alt="Spread Score 13, Niche, verified by How It Spread" height="40"></a>

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