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Library/Campaign/Always #LikeAGirl
Grade B9 sourcesHIS-01021

Always #LikeAGirl

Campaign · 2014 · Niche

13Editable slideCertificate

The campaign reported more than 85 million global video views.

A filmed comparison of how older participants and young girls acted when asked to do things like a girl.
Always on YouTube, via Wayback Machine

Spread Score

How it works
ReachNo data yetContagion35Breadth0Velocity0LongevityNo data yet13

Numbers

Reported global video views
>85M
Jun 2014–May 21, 2015 · Self-reported · Contagious
Seed to peak
7 months
Jun 26 ’14 to Feb 1 ’15
Platforms
4
Started on YouTube
Origin
Mixed
Health & fitness

Mechanics

  • Platform jumpPrimary
  • Transgression

How it spread

Trace the origin

Always turned an insult into a participation prompt: people could share what they did #LikeAGirl without recreating the film. The award account describes paid launch support alongside unsolicited influencers and women’s organizations spreading the message.

Jul ’14SepNovJan ’15MarAprMayJunYouTubePressTVOpen web
YouTubePressTVOpen web

3 more events on this chart

Join free to see them

Timeline (6)

  1. June 2014

    Always seed · Jun 26 ’14

    Always launched the original LikeAGirl film with limited paid support.[1][6][7]

    A filmed comparison of how older participants and young girls acted when asked to do things like a girl.
    Open the first post ↗

  2. TIME press · Jun 26 ’14

    TIME covered the film’s contrast between older participants and younger girls.[2]

  3. February 2015

    Always peak · Feb 1 ’15

    Always aired a shortened version of the film during the Super Bowl.[3][8]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added: 5 events, 5 sources · Score 13
Origin
Mixed
Sector
Health & fitness
Region
US
Reported global video views
>85M
Jun 2014–May 21, 2015 · Self-reported · Contagious
Evidence
Grade B

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Official game screenshot showing the IKEA showroom and co-worker avatars.

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Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

New cases, every week

How the next thing spread, the week it does.

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Jul ’14SepNovJan ’15MarAprMayJunYouTubePressTVOpen web
YouTubePressTVOpen web

3 more events on this chart

Join free to see them

  1. June 2014

    Always seed · Jun 26 ’14

    Always launched the original LikeAGirl film with limited paid support.[1][6][7]

    A filmed comparison of how older participants and young girls acted when asked to do things like a girl.
    Open the first post ↗

  2. TIME press · Jun 26 ’14

    TIME covered the film’s contrast between older participants and younger girls.[2]

  3. February 2015

    Always peak · Feb 1 ’15

    Always aired a shortened version of the film during the Super Bowl.[3][8]

  1. owner response · Mar 3 ’15

  2. afterlife · May 21 ’15

Join free to see the other 3 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 3 sourced numbers and 9 sources. Start with a free account.

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