Spread Certificate · No. HIS-00904
This certifies how far it spread
Bad Bunny Is Infinite for Calvin Klein
Calvin Klein (PVH Corp.) ·March 2025 ·seeded onInstagramthenPressXOpen webTikTok
Spread Score
44
Notable
Verified independently
Verified
30M views
Campaign film Instagram views, lower bound (nss); first week, reported March 25
nss magazine
Verified
12K posts
TikTok videos using the campaign sound
nss magazine
Verified
1 day
Seed to peak, Mar 17 to Mar 18
Verified
5 platforms
Started on Instagram
Claimed, not audited
Claimed
56M
Campaign views across Instagram and TikTok, combined
Per Pambianconews
Claimed
$8.4M
Media impact value in under 48 hours (Launchmetrics)
Per Smudge Report, reproduction of WWD reporting
Claimed
3.7M
Campaign likes across Instagram and TikTok, combined
Per Pambianconews